Tuesday, August 2, 2011

The Frye Company Opens Flagship Store in NYC

Photo by John Calabrese
The Frye Company, one of my absolute favorite boot makers has just opened their new flagship store in the historic SoHo district in NYC. A must-stop if you are in the area.

Being a favorite to celebs and the fashion forward since 1863, Frye boots have been spotted on trendy celebs like Anne Hathway, Jessica Simpson, Angelina Jolie, Sandra Bullock and Pink. If you are a boot lover, you have got to try a pair of Frye boots- you will love them!

Frye boots are beautifully handcrafted and so durable they will seriously last forever. So you will never be able to use the excuse...."I need to buy new Frye boots because mine are worn out"...it simply doesn't happen with Frye.

The new Frye flagship store in SoHo NYC....

Photo by John Calabrese
After what I heard (from my PR contact) The Frye Company had an incredible launch party last Thursday night. (I already had plans when I got the invite..boo-hoo, but now I have another reason to plan a stop in NYC)

The most talked about? The size and decor of the store. With 6,000 sq ft of space and an incredible decor, this Frye store will be one of the best reasons to hit Spring Street.

The design of the new NYC store is a fresh take on Frye's heritage and includes exposed brick walls, arched insets, ornate decorative columns, ten-inch-wide reclaimed oak flooring, reclaimed barn doors, and soaring 15-foot black tin ceilings accentuated by custom-made brass lighting pendants.

Photo by John Calabrese
The shopping displays for the boots include a mix of wood, banker wire, and steel, inspired by vintage, workshops, machinery and tools. And the accents, like the large pieces of artwork, the lush rugs, and the rich leather sofas, create a warm and inviting shopping environment.

Photo by John Calabrese

In addition to their fab boots, shoes, and handbags, The Frye Company will also offer some limited-edition products available only at the NYC flagship store including an exclusive gold and silver jewelry collection by Los Angeles designer Tara Cullen, with other collaborations to be announced after the launch.
The So-Ho NYC store is located at 113 Spring Street. It is just the first of several new stores Frye is planning to open nationally and internationally over the next five years. Some of the new locations they are considering include Los Angeles, Boston, Dallas, Aspen and London.
Oooh...come on Los Angeles. That would mean only a two hour drive to shop at one of my most-loved stores...totally worth it!

For more information visit www.TheFryeCompany.com 

Some of my favorite Frye boots:
FRYE Women's Engineer 12R Boot,Gaucho,8 M USFRYE Women's Jane 14 Stitch Boot,Redwood,6.5 M USFRYE Women's Campus 14L Boot,Black,7.5 M US

FRYE Women's Carmen Harness Tall Boot,Dark Brown,8 M USFRYE Women's Rory Scrunch Boot,Black,10 M USFRYE Women's Veronica Slouch Boot,Black,9 M

FRYE Women's Shirley Over-The-Knee Riding Boot,Black,11 M USFRYE Women's Taylor Over-The-Knee Boot,Fawn,9 M USFRYE Women's Jane Tall Cuff Boot,Black,7.5 M US

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