Saturday, April 6, 2013

Junk Food Clothing announces the new Stray Heart collection launch for fall 2013



Image: Junk Food Clothing

If you are a t-shirt and jeans kinda gal, you've got to check out Junk Food Clothing. Their t-shirts are simply amazing. They're super-comfy and they always have the cutest vintage designs to choose from. It is really one of my favorite lines to shop for shirts for my entire family. And now my love for Junk Food Clothing is even stronger as they have just announced that their newest collection, Stray Heart will launch for fall 2013. I can't wait to get my hands on a couple of pieces from the collection. 


Stray Heart is a fab contemporary line of effortless basics which are bright-colored and modern with a sense of adventure. It's definitely a great collection for those who like to be fashionable but don't really have a lot of time to devote to styling their wardrobe. The collection will include basic wardrobe staples like scoop-neck tees and front-pocket hoodies to pullovers and cardigans. Each piece from this collection is made with love in the USA and is named after a street like Ricki St, Isabel St, and Luna St, to name a few. 

The inspiration...
For the first season, the story revolves around clean-lined athletic influences contrasted with the toss-on edge of 90's grunge. "The classic old-school image of editors wearing running shoes during fashion week and tying a hoodie around the waist inspired us to turn this laid back, irreverent spirit into Stray Heart, while maintaining the polish that make such style choices feel fresh in the first place, "says Andrei Najjar, Vice President of Marketing. 

Where & When

The Stray Heart collection ranges in price from $46-$108 and will be available late this summer on www.strayheartla.com


Disclosure: I was not compensated in any way for this post. I'm simply sharing awesome fashion news with my readers. All opinions in this post are honest and are my own. 

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